By giving away of tonne of useful stuff for free, you can start to build an email list and use it build income. 
Why?
Nobody trusts you.
You are nobody. Sorry, it’s true. It’s the same for me! It’s the same for everyone. The public don’t want to be spammed, they are fed up to the eye balls of useless emails and they are trying to cut down the distractions in their life.
It means you really do have to stand out and offer value. Convincing them to give their email address over is not easy. Some would rather give you money than their email, it is a still precious commodity.
You have to:
– Prove you deserve it
– Give them something for it
– Give the email respect when you have it
Don’t hold back
You really do have to give, give, give with your free report. People need to shout from the rooftops about it. Holding back will not get anywhere. Any can do what you’re doing, it’s just that they don’t.
{AF template=round_quotes} Action is a rare commodity in life, that’s why the cream rises to them top – those people are ACTION orientated. {/AF}
You are the one taking action to write this report, to build this site, to build an email list, to make money – that’s what makes you special, so don’t be afraid to give. Give as much as you can.
Key points
1. Go the extra mile, do what others will not do.
2. Put your best information forward, there is no need to hide.
3. Write about what people want, not what you want. Use research tools like surveymonkey for this.
4. Try and find someone to do some nice artwork for the cover of the report.
5. People love quality and quantity, make it at least 10 pages long.